BYRON RIDES / CLIENT SCREENING

A fashion film with candid limo moments, moving collection details and a rainbow-lit finish.

CONCEPT VIDEOS ONLY

Exploratory mock-ups for discussion, subject to design acceptance and further refinement.

FX sampler — explore the possibilities

Sampler Version 4: SVS Sept 2026

6 minutes 52 seconds · 14 effect studies · 42 strength variations. Compare extreme, moderate and subtle/passive treatments, with product cards, a face zoom, dramatically stronger backlight masking, skin-tone warming and ball pops on the bubbly logo. The new close-up study begins at 5:42.

Have a brand kit? Please let us know. It will be super helpful in expressing your brand values and artistic intentions.

This sampler is a starting point for a conversation about the look and feel of your film. Seeing the same footage treated in different ways makes the creative possibilities easier to understand and gives you, the client, more control and choice.

How to use the sampler

Each group starts with an untreated reference, then repeats the same seven-second shot at extreme, moderate and subtle/passive strengths. Janey explains the changes and possible uses as you watch. Some looks are deliberately extreme — including inverted colour, contrast pop, creative false colour and a darker vignette — to make their differences easy to see. The transitions also show how a change of treatment can feel in motion. These are options to discuss, rather than a proposed final style.

Many variables, many possible uses

Colour, contrast, brightness, intensity, timing and transitions can all be adjusted or combined. An effect can be subtle or bold, run throughout a film, or appear briefly to highlight a moment. It can also be applied selectively using a mask: a chosen area of the image, such as a face, garment, window or background. This lets us guide attention, adjust one area independently, or create a contrast between a subject and its surroundings. The new close-up study zooms into the original 4K footage, dramatically darkens the bright background and applies separate face-region warmth and contrast adjustments. Three strengths and a before-and-after wipe make the trade-offs visible. The strongest mask can reveal edges and look less natural; moderate and subtle versions offer alternatives. It demonstrates a partial improvement: clipped highlights and strong flare cannot simply be recovered. Janey also explains that star-like haze may be flare, possibly worsened by lens smudges; the cause cannot be confirmed from the footage. Cleaning the lens and shielding direct sun are practical checks before filming. The sampler shows selected options; masks, intensity and combinations can be refined around your brief.

Your feedback shapes the final look

Tell us which examples you like, which feel too strong, and where you might use them. Refer to the effect label or player time, and describe the mood or detail you want to emphasise. You can ask for a softer version, a different combination, or a treatment applied only to part of a shot. The aim is to give us a shared visual language for discussion, so you can make informed creative choices with greater confidence.

Review 2 / A very special ride

54-second concepts – Landscape and Portrait – Second review

Two shorter fashion mock-ups for client discussion, subject to design acceptance and further refinement.

The clothes, the people and the occasion

The Herringbone Dionne Blazer is presented as a statement tailored layer, with the modelled views showing its shape and proportion. The Snakeskin LS Mesh Maxi Dress brings a contrasting, elongated silhouette and an expressive all-over print. Full-length catalogue views introduce each garment; closer crops draw attention to its styling and surface detail.

The candid ride scenes place the fashion idea in a shared social setting: dressing with personality for an outing with friends. They communicate the mood and occasion, while the modelled catalogue images give a clearer view of the featured products. The catalogue inserts are styling references; the concept does not establish that every outfit in the ride footage is the same product. Coloured cabin lighting also changes how clothing colours appear.

Review 2 / Landscape – 54 seconds

A wider view of the shared ride, with larger product images alongside the brand. Review the relationship between people, garment presentation and the closing brand moment.

Review 2 / Portrait – 54 seconds

A vertical adaptation for phone viewing, with individual shot framing and larger garment views. Review how clearly the clothing, gestures and brand read on a small screen.

What changed: shorter pacing, simpler product presentation, adjusted framing and exposure, and a clearer progression from people and occasion to garment detail and brand finish. Please identify the format and player time when suggesting a change.

Earlier concept / SVS landscape with music beats

3 minutes · Landscape · Music beat edit · Concept review 01

Selected montage cuts follow the Midnight Drive soundtrack, with existing dialogue, voice-over and rotating collection images retained.

Intent: connect expressive fashion with candid shared experiences through music-led pacing.

Proposed audience: adults drawn to independent Australian fashion, guitar-led music and social lifestyle stories. The people, clothing and relaxed groove invite viewers to identify with the styling and explore the collection.

Review focus: musical pacing, length, product visibility and the balance between candid moments and brand effects. Quote the player playback time when leaving feedback about this version.

SVS landscape with music beats Potrait

3 minutes · Potrait / vertical 9:16 · Music beat edit · Concept review 02

CONCEPT ONLY: subject to design acceptance and further refinement.

Intent: compare the current film and rotating product presentation in a vertical phone format, retaining the music-beat timing and voice-over.

Proposed audience: adult mobile viewers interested in independent Australian fashion, music and social experiences. The vertical presentation invites discussion about how clearly the clothing, people and brand connect on a phone.

Review focus: framing, use of screen space, logo placement, product size and musical pacing. Quote the player playback time when suggesting changes.

• 58-second fashion film, 15-second vertical teaser and a new two-minute indie version.
• Australian female “Something Very Special”, soft male “Ahh-haa” and scattered “Ooh yeah” accents.
• Five moving product placements in the fashion film; three product inserts in the teaser; twelve varied product moments in the longer version.
• Bluesy guitar, bass and drums with six speed ramps in the longer version.
• Official red wordmark and a logo rising behind the limo.
• Controlled bright backgrounds and a dramatic orange sky in the finale.
• Rainbow light rays with an experimental moving-person mask, traffic clean-up, bag removal and softened ground shadows.
• Scorched logo on the wooden pole, withdrawing branding iron, smoke and a quiet sizzle.
• Bottom-left timecodes for precise client frame selection.

Effects, masks, pacing and sound are concept treatments for discussion and further finishing after direction is agreed.

Choose a version and quote the timecode burned into its bottom-left corner, for example 00:00:13:06. The final pair identifies the frame. Tell us which moments to retain or change.

Feedback here supports design acceptance discussion; it is not final campaign approval.

SOMETHING VERY SPECIAL × BYRON RIDES